About the Virginia Beef Industry Council
Virginia Beef Industry Council was started in 1985. Our mission is enhance consumer preference for beef and sustain Virginia families.
How do we sustain Virginia families? By enhancing consumer preference for beef, we keep beef demand high which in turn helps sustain the families who raise cattle in the Commonwealth. And we sustain all beef-eating Virginia families by providing a delicious, nutrient-dense protein!
We are funded through the Beef Checkoff program. Essentially, VBIC is paid for by the cattlemen and women of Virginia, and it is our goal to represent all of them fairly, whether they raise conventional, organic, or grass-finished beef. We want beef demand to remain high so they can all continue to do what they love – raise cattle. We value the power of choice, and hope you also appreciate having options for your favorite lean protein.
Virginia Beef Industry Council has a Board of Directors and a full-time staff.